Hi, I’m Eva – a UX designer, a graphic designer, and a web developer based in Haifa. I believe that design tells stories, and, if used properly, plays a central role in shaping communities and technology, and has the power to drive societies to take the world to its better form. 

I am currently the lead designer and developer at Just Vision, an organization that fills a media gap on Israel-Palestine through independent storytelling and strategic audience engagement.

In my years at Just Vision, I’ve redesigned and launched their website. I’ve branded the documentary film Naila and the Uprising, which had its US premiere at DOC NYC, European Premiere at IDFA, and Middle East Premiere at the Dubai Film Festival. I have also redesigned the award-winning Hebrew-language news site, Local Call.

Most recently, I’ve branded the documentary film Boycott (2021), which documents the efforts of three Americans from diverse backgrounds to protect the right to boycott in America. The film was an official selection at SXSW, HotDocs, and DOC NYC and was covered by CNN, MSNBC, and The New York Times, among others.

In my ex-lives, I studied at the Hebrew University in Jerusalem, where I received a Master’s Degree in Communication and Journalism. I worked in the field of public relations for a few years and was the media director at Adalah – The Legal Center for Arab Minority Rights in Israel, where, I led the PR in landmark cases and major events such as the OR commission hearings, Family Unification Case, and various political and international humanitarian cases. 

During these years, in the pre-social media era, and with the emergence of different technologies and digital media, I became passionate about design and started gradually to shift my career toward this direction, until recently when I decided to dive into user experience design and studied UX at the Technion’s Continuing Education and External Studies – Israel Institute of Technology. 

Besides my role at Just Vision, I have worked on dozens of projects that have involved branding, digital design and development, and print design, with diverse and multicultural clients –from individuals and tech startups to feminist and human rights organizations.  

I am a problem solver, an avid reader, a self-learner, and extremely curious about people.  

I live in Haifa with my partner and two kids and am originally from Rama, a small village close to the northern border. 

Looking forward to hearing from you!